A growing national footprint has made Buc-ee's beaver mascot more valuable and more aggressively defended in court.

The beaver-branded travel center opened its first location in Arkansas, continuing its nationwide expansion.

After calling out Buc-ee's for suing smaller companies over animal mascots, British comedian and host of HBO's "Last Week ...

How will this "David and Goliath"-style battle end?

CLEVELAND, Ohio — Ten of 11 completed federal trademark cases brought by Buc-ee’s that cleveland.com could verify ended ...

Buc-ee’s expanded into Arkansas with a new 74,000-square-foot Benton travel center featuring 120 fueling positions and more than 200 jobs.

The Texas retailer has reached its 14th state, with plans for opening in more than half a dozen others still underway.

As social media users push back, the travel center and gas station chain may risk damaging the very brand it is seeking to ...

Thousands gathered for the opening of Arkansas's first Buc-ee’s and ribbon-cutting ceremony, which local leaders see as a boost for economic development.

Law enforcement shut down a large truck meet in the parking lot of the new Buc-ee’s store in San Marcos after reports of "disruptive behavior" impeding operations over the weekend.

Texas Gov. Greg Abbott serves brisket during Buc-ee's "Brisket on the Board" tradition at the grand opening of the company's ...

The travel center chain opened a 74,000-square-foot store in Benton on Monday, bringing its total U.S. count to 58 locations ...