The actress is the face of the scent, which was inspired by the fashion brand's signature 101801 coat.

Florence Pugh has been named the face of Le Parfum, Max Mara's first fragrance, bringing the house's signature quiet ...

Florence Pugh is the face of Max Mara’s first fragrance, Le Parfum. Here’s why the pairing makes perfect sense.

Aaron Royce is the Fashion News Editor at The Daily Front Row, where he covers all things fashion, beauty, and pop culture—both on and off the runway. Before joining The Daily, he was a freelance ...

See all the looks from the show. Max Mara RTW Spring 2024 Image Credit: Giovanni Giannoni/WWD Max Mara RTW Spring 2024 ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Confession: I’ve always wanted a pet. I like the idea of a playmate, a cherished ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When Nora Helmer slammed the door on her husband, leaving her marriage with a bang ...

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It's an undeniable fact—the cornerstone of any cold-weather wardrobe is a chic coat. Not only is it functional, in terms of keeping you warm, but it's the first piece of clothing anyone you meet sees.

See all the looks from the show. Max Mara RTW Spring 2023 Image Credit: Giovanni Giannoni/WWD Max Mara RTW Spring 2023 ...