Nike stock has fallen 38% in 2026 as the sportswear giant’s turnaround drags on. But some analysts still see signs of progress.

Nike stock has hit a 12-year low as market share slips and China weakens, raising a bigger question: can Nike rebuild its moat and win back consumers from rivals?

Nike's stock has crashed more than 75% over the past five years.

Nike's stock has dropped below $40 (£29.55) for the first time in over a decade, raising concerns about its turnaround strategy. Analysts are sceptical, with mixed forecasts on the company's recovery.

Nike stock continued its strong downward trend, reaching its lowest level since September 2024, as investors remained ...

The activewear giant is facing a number of financial headwinds, something that has been reflected in its physical footprint.

Co-designed with Los Angeles staples like Nipsey Hussle’s The Marathon Brand, the new space features local drops, an open gym, and a community hub. Foot Locker is changing the retail game with a brand ...