Now TV has launched Hong Kong’s first addressable TV advertising service, applying the latest technology to enable more precise campaign targeting for enterprises. Leveraging the Group’s large ...
Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...
Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...
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