Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

The move signals a wider shift towards automation in digital advertising, with AI increasingly managing campaign creation, ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S. advertisers on the e-commerce platform. The fast rollout of the solution ...

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's ...

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage campaigns through natural language New York, United States, February 6, 2026-- ...

Amazon Web Services (AWS) at Cannes Lions next week will demonstrate to brands, agencies and publishers just how personal multichannel campaigns can become when supported by artificial intelligence ...

Mastering the intricacies of online retail has led many companies to pursue expert support for strengthening their digital ...