The MCP server lets AI agents like Claude, ChatGPT and Gemini access Amazon ads advertising APIs through natural language ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The move signals a wider shift towards automation in digital advertising, with AI increasingly managing campaign creation, ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's ...

Amazon Web Services (AWS) at Cannes Lions next week will demonstrate to brands, agencies and publishers just how personal multichannel campaigns can become when supported by artificial intelligence ...