What motivates B2B technology firms to create new pieces of content? Do motivations vary by business type and size? To find out, 10 Fold surveyed 450 marketing executives who work for B2B or B2B-B2C ...

Aventi Group, a leading name in the realm of product marketing, is making notable advancements in enhancing its B2B marketing services specifically designed for technology firms. With more than ten ...

Angelfish Marketing has refreshed its brand and website to reflect its focus on search-led digital marketing for B2B, ...

Gabriel Marketing Group (GMG), a leading public relations agency for high-growth B2B technology companies, was named one of Expertise.com ...

Fold's new report finds B2B marketing is a priority and $1 million budget is the minimum required to support modern marketing programs.

The B2B buyer journey has fundamentally changed. Gartner predicts that by 2028, 90% of B2B buying will be intermediated by AI agents. Forrester's 2025 Buyers' Journey Survey found that 61% of purchase ...

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

The tech landscape is changing at an unprecedented pace. It presents challenges for the marketers relying on marketing technology but it also means the people charged with marketing the solutions ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Millennials are now the largest generational group in America’s workforce. This got us thinking about how this much-hyped group was impacting B2B enterprise tech buying. We wanted to know the role of ...