A digital strategist explains how leaders can build trust credibility and influence without viral reach big budgets or chasing vanity metrics.

It’s a simple question with a complicated answer. Influencers are, at the core, independent contractors. They build their own followings, set their own hours, and charge their own rates—which means ...

The internet has changed the way fame works. What used to require years of networking and gatekeeping by major studios can now happen with one viral video, a catchy TikTok dance, or an unfiltered ...

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Zilker Media CEO shows leaders how to accelerate growth by aligning authentic leadership, digital discoverability and high-impact thought leadership. I wrote this book because too many leaders ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

As someone who spent much of 2025 traveling across Europe meeting agencies, brands, creators, policymakers and even competitors, I've had a front-row seat to how the influencer marketing industry is ...