B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Leaders must manage trade-offs carefully. Poorly managed APIs can lead to over-automation, which increases errors at scale.

AI is reshaping distributor CRM — but only when backed by the right platform strategy. In this episode of the MDM Amplify ...

In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking. The post Your CRM knows more about your buyers than your ...

The way forward is baking emotional intelligence into CRM. From a CRM perspective, EI means accounting for signals that indicate buyers iare no longer curious but cautious; not uninterested, but ...

Leveraging an AI-powered Salesforce CRM Will Require Better Data Management Your email has been sent APAC IT leaders will need to be pragmatic about data management, budgets and roadmaps to deliver AI ...