Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

When you sell physical goods, you want your customers to receive their orders on time. This requires a good understanding of product distribution. Furthermore, it's important to choose the right ...