This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to ...

Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert ...

Bad ideas succeed every single day. And the strategies that fall short don’t usually fail because they’re poorly conceived. Most of the time, they simply don’t get executed. Plays stall, signals get ...

Statistics reveal an unpleasant reality: • High Failure Rates: 67% to 90% of strategies fail during execution, as cited above. • Lack Of Understanding: 95% of employees do not understand their company ...

The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...

A new wave of layoffs is coming to Gap Inc., the parent of apparel mainstays Old Navy, Banana Republic and, of course, The Gap. The company is cutting 1,800 corporate jobs, layoffs that come on the ...

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