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Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

PerfectVape, a leading retailer in the vaping industry, announced the launch of its most-awaited customer loyalty program. Showcasing their gratitude to their dedicated customers, PerfectVape launched ...