You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

AI engineers often chase performance by scaling up LLM parameters and data, but the trend toward smaller, more efficient, and better-focused models has accelerated. The Phi-4 fine-tuning methodology ...

The artificial intelligence moment has a new focal point, and it isn’t a model — it’s the mess of files, logs and transactions where work actually happens. The winners may very well be those who ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of the cookie, but that can take different forms and require ...

Be certain about who needs access to data, the purpose the data will be put to, and that the data is of good quality. Those are among the key principles of data management put forward by Chris Gorton, ...

Following the explosion of artificial intelligence products, QlikTech International AB, known as Qlik, has consistently advocated for a data-first AI adoption model. Last year’s Qlik Connect event was ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...