An Introduction to Our New Content Series: ‘Born Connected, Gen Alpha and Screen Time’

My Gen Alpha daughter was born in 2016, but sometimes it feels like she’s growing up in a different universe entirely. Her ...

Roblox gets a jolt as Formula E unveils Electric Lap for Gen Z and Gen Alpha gamers

Formula E has partnered with gaming studio Feenix to launch 'Electric Lap' on Roblox to target younger fans of electric ...

Roblox Releases New Data Decoding Search and Style Trends in Digital Experiences

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, ...
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Formula E launches Electric Lap racing game on Roblox

The electric racing championship has teamed up with gaming studio Feenix to launch an immersive Roblox experience targeting Gen Z and Gen Alpha fans ...
FIA Formula E

Formula E joins Roblox: Feenix debuts 'Electric Lap'

Formula E and Feenix, a gaming and entertainment studio specialising in immersive Roblox experiences, today announce the ...

As Hollywood navigates Roblox and Fortnite, what's working - and what isn't

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...