The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, ...

Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions ...

The Shinsegae Group’s “Landers Shopping Festa” advertisement, released last month, opens with a provocative line: “We didn’t make this ad because we lack money or ideas.” The crude AI-generated video ...

Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

The result was a toned-down version that still managed to intrigue viewers with a QR code leading to the full ad. The move to inject humor and challenge stereotypes was a bold nod to the evolving ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. For its ninth consecutive Super Bowl appearance, Pringles continues to demonstrate how ...