Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

ITV are using the Six Nations to implement a new style of advertising in their broadcasting and it could set a template for ...

UK public-service broadcaster BBC and the commercial network ITV will once again split the rights to a major soccer tournament, with the pair sharing broadcast duties for the FIFA 2027 Women’s World ...

The 2027 edition of the Women’s World Cup will be shown on free to air television after the BBC and ITV struck a deal over the rights to broadcast the tournament. The two national broadcasters have ...

ITV confirms major new international rugby deal ahead of Six Nations - The free-to-air broadcaster will show the first two editions of the new Nations Championship ...

ITV are set to win one significant battle against the BBC with regards World Cup TV coverage – thanks to the most iconic city background in the United States. The biggest-ever men’s World Cup, ...

UK commercial broadcaster ITV’s sports production arm has been selected by rival free-to-air network Channel 5 to produce coverage of World Snooker Tour (WST) events, beginning with the Players ...