I'm sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and ...

This is an excerpt of the original article. It was written for the September-October 2021 edition of Supply Chain Management Review. The full article is available to current subscribers. This time ...

Prior S&OP planning assumed supply was plentiful, and that forecasting could be done using historical demand. Thus, I realized that at least two special… Preparing supply chains for 2026 in 6 simple ...