Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

Your business’s marketing is at its best when you’re connecting with your target audience where they’re already active, and Instagram is a great place to do just that. The platform has more than 2 ...

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. This is a pedantic point, or maybe a petty one, ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion ...

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According ...