According to Romanceast, messaging platforms that integrate interactive tools, such as quizzes, polls, shared activities, and multimedia exchanges, see higher user participation and longer session ...

Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. When compared to non-interactive ...

WhatsApp is constantly adding and updating its platform to improve the user experience of its large userbase. And now, the latest addition seems to place a focus on making voice messages more ...