Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

WebFX reports indicate that Local Pack dominates home services searches, appearing in 98% of queries, while Local Services ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Prepare for Google's LSA move to Performance Max. Learn what to verify before and after migration, protect reporting, and ...

Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting ...

WebFX reports highlight how ChatGPT advertising for home services enables contractors to capture high-intent leads by appearing in relevant conversations.

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google ...

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns. Google will discontinue the Local Services Ads mobile app ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...