Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

No matter where you travel, you have to figure out where you're going to stay. With so many hotel chains available, it's hard to determine which one is best for your needs. Thankfully, most bigger ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

About 85% of Americans live within five miles of a CVS Pharmacy, so chances are good that you have visited one before. But you might not know all the details of the CVS loyalty program. It has two ...