The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

Data has become both a blessing and a curse for marketers. Customer data has never been so plentiful. Consumers sign up for loyalty programs, shop online and get products delivered to their doors.

Marketing is becoming an increasingly data-driven subject, inspired by companies seeking to become more personalized and segmented with their data to target customers better, but also by institutions ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Marketing analytics software helps businesses make smarter decisions based on actual data instead of guesswork. Companies using these tools consistently see better campaign results and higher returns ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

The Advertising Research Foundation’s (ARF) “Marketing Analytics Accelerator” Wednesday was the ninth annual version of the event – formerly known as the “Attribution Accelerator” – and it was the ...

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...