The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

There are many templates available for business plans and you can choose the format that is best for you and your business.

A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Reaching the right customers could be the difference between a thriving business and a failed venture – and it all starts with a business marketing plan. An effective marketing plan is a blueprint for ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Opinions expressed by Entrepreneur contributors are their own. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic ...

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.