Whether you are just starting out with your business or adding a new product or service to your offerings, a detailed marketing plan can guide you through all the important decisions you need to make ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...