Online shopping is shifting from “search and click” to one conversation with AI.

OpenAI is updating ChatGPT search, its web search tool in ChatGPT, to give users an improved online shopping experience, the company announced Monday. When ChatGPT users search for products, the ...

Have you ever wondered why it’s so easy for your shopaholic best friend to find the perfect pair of shoes online while your search for a luxurious red cashmere sweater always comes up short? For many, ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec Use of generative AI such as ChatGPT for online checkout portends a seismic shift in online ...

Google Lens will now offer in-person shoppers search results tailored to the store they’re in, the company announced Tuesday. Lens users can take a picture of an item and find product information, ...

Serrano is a contributor for TIME. Serrano is a contributor for TIME. Recently, I wanted a new pair of leather sandals. I narrowed my search down to a few favorite pairs, then compared prices before ...

Last week, OpenAI announced a series of updates to ChatGPT’s shopping experience, with the goal to establish it as a first point of call for online shoppers. Since the generative AI conversation ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...