Perfora is revolutionising the oral care industry by blending cutting-edge science with sleek design and engaging communication. Founded by Jatan Bawa and Tushar Khurana, the brand aims to transform ...

Founded in 2021 by Jatan Bawa and Tushar Khurana, Perfora aims to disrupt the stagnant oral hygiene market with clean, chemical-free, and plant-based formulations With over 35 SKUs, the startup ...

Oral care brand Perfora has unveiled its latest campaign featuring renowned actor Jim Sarbh, who imparts valuable wisdom and insights on oral care. In this dynamic campaign, Jim Sarbh, known for his ...

New Delhi, Sep 7 (PTI) Homegrown healthcare startup Perfora is keen to "elevate" everyday oral care for Indians with its lineup of products, and aims to log annual revenue of USD 1 million by March ...

Before setting up their venture in 2021, Jatan Bawa and Tushar Khurana held key positions in new-age startups Vahdam and Cult.fit, respectively. But during this stint, they realised that brands today ...

In India, organised oral care is a Rs 15,000 crore market with toothpaste itself accounting for Rs 10,000 crore. For global and established brands like Colgate, Oral B, Sensodyne, etc., the focus is ...

Direct-to-consumer oral care brand , co-founded by Jatan Bawa and Tushar Khurana, is positioning itself as a challenger in India’s ₹11,000 crore oral hygiene market. The startup reported ₹42 crore in ...

While India is practically in line with most other markets worldwide in terms of household toothpaste and toothbrush penetration, there is still very little uptake of products that fall under the ...