Snapchat pitches its ad platform to SMBs

The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clients.

Snapchat Launches AI Ads That Let Users Chat With Brands

Snapchat's AI Sponsored Snaps place advertiser-controlled AI agents inside the Chat tab, turning conventional ads into ...
Tech Times on MSN

Snap Ads MCP server launches assigning each AI agent its own OAuth key

Snapchat Ads MCP Server launched August 3, 2026, giving advertisers a Snap-hosted, OAuth-secured connection between the Snap ...
Marketing Dive

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic ...
MediaPost

Snapchat Adds Attention Measurement Via IAS, Lumen

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...
TechCrunch

Snapchat brings AI-powered conversational advertising to its app

Snapchat announced on Tuesday that it’s rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands’ AI agents. Sponsored Snaps are the ads placed directly into the app’s ...