Every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites. Blogs help with SEO by boosting a ...

Slightly later than planned, but here's instalment 7: Structure Whole books have been written about this, so it feels foolhardy to try to tackle it in one blog. But I'm going to keep it focused and ...

Whole books have been written about this, so it feels foolhardy to try to tackle it in one blog. But I'm going to keep it focused and simple. In other words: story is structure. They are inextricably ...