A growing national footprint has made Buc-ee's beaver mascot more valuable and more aggressively defended in court.

The beaver-branded travel center opened its first location in Arkansas, continuing its nationwide expansion.

A review of 11 completed Buc-ee’s trademark cases found only one that produced a contested jury verdict, providing context ...

After calling out Buc-ee's for suing smaller companies over animal mascots, British comedian and host of HBO's "Last Week ...

CLEVELAND, Ohio — Ten of 11 completed federal trademark cases brought by Buc-ee’s that cleveland.com could verify ended ...

How will this "David and Goliath"-style battle end?

As Buc-ee’s rapidly expands beyond its Texas roots, the company’s familiar beaver mascot has become the center of an increasing number of trademark disputes, including a new legal battle involving a ...

In 2021, Brody Baumann and Marci Clayton met at a Buc-ee’s in Texas while still in high school. Ahead of their 2027 wedding, ...

The Texas retailer has reached its 14th state, with plans for opening in more than half a dozen others still underway.

Thousands gathered for the opening of Arkansas's first Buc-ee’s and ribbon-cutting ceremony, which local leaders see as a boost for economic development.