Reserved by Spotify gives select pemium users early access to concert tickets based on listening and engagement signals.

The team's inaugural season gave brands a test-and-learn environment, with partners using activations to engage a new fan ...

The agreements include the Grand Slam of Curling series and Canadian coverage of Rock League, curling’s first professional ...

Reuters data reveals a widening divide in how French- and English-speaking Canadians turn to media for information.

Prime Video Canada has unveiled its schedule of NBA games for the 2026-27 season, beginning with a doubleheader Friday, ...

Petro-Canada is putting a new spin on the summer cottage-country pit stop, turning the routine purchase of ice into the centrepiece of an experiential and digital campaign.

Spotify has rolled out the latest chapter of its "Fan Life" campaign, with an OOH media buy running across Toronto and ...

The campaign also marks the museum's first use of influencers as part of an activation strategy, expanding its media plan ...

The agency has been named media AOR for the non-profit, with a focus on audience segmentation, channel planning and ...

Media in Canada and strategy are once again recognizing leadership and innovation across Canada's media agency landscape with ...

Age and gender once defined TV buying. In the connected era, behavioural signals, viewing habits and household context offer ...

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