Spin Master is expanding its presence in creative play technology with plans to acquire Hapiko, the Brooklyn-based company ...

Mattel Game Studios will develop and publish mobile games and online experiences inspired by Mattel's beloved brands.

As the holiday season approaches, Circana shares that the U.S. toy industry has delivered its strongest first-half performance for 2026 in six years. From January to June, the industry saw a 17% ...

Sales rise 7% as stronger demand, tighter spending, and a tariff-related benefit push gross margin to a new high.

I Got Pierced At Claire’s” takes on new meaning as all 900 stores offer young consumers an elevated in-store rite of passage.

Six hands-on activity kits launched at Walmart in July, with products heading to additional retailers later this month.

In this cheeky board game, two players face off in a head-to-head balloon-popping battle. Each player will bounce on their ...

Build-A -Bear Workshop embraces spooky season with the launch of its 2026 Halloween collection. The standout item of this plush collection is the all-new Jumping Spider. This fuzzy brown plush ...

Mattel’s second quarter had plenty of winners on the shelf, even as tariffs and higher spending put pressure on profitability for the company named “Manufacturer of the Year” in The Toy Book‘s 2026 ...

Small Rice Studios has launched its flagship game across the U.S. and U.K. — Roast: A Game of Sinister Sweetness and Cozy ...

French grocer Carrefour will take the main stage at BLE with Jazwares and Sun City to give visitors a peek inside their ...