Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy?

We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you are probably aware, not all of them are announced, only the bigger ...

Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for ...

How you handle the process of changing your business phone number can impact your SEO, but also customer trust and their perception of your brand. Although a business phone number isn’t as tough on ...

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

Search insights in your inbox. No noise, just signal.

Learning from larger advertisers and monitoring threats in competitors' landing pages are just two benefits of using PPC spying tools… How do you to conduct a scientific ad copy A/B test for AdWords ...

Microsoft's MSN Search is still determining how it will evolve, but a key feature is running its own crawler-based search engine in house. Microsoft's MSN Search is still determining how it will ...

Search insights in your inbox. No noise, just signal.

Brian Morrissey of AdWeek reports that Coca-Cola has launched a YouTube promotion that taps several of the most popular video bloggers. This includes LisaNova, Geriatric1927 and Renetto. Brian ...

Phys.org has posted a news release from Georgia Tech University in Atlanta about a new computer algorithm, “that could further increase profits for search engine advertising.” From the… Phys.org has ...

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to ...