Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that aims to explain how ad tracking, targeting and reporting is done -- on ...

With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago By ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

NEW YORK, Feb 16 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon ...