You can start a newsletter with Microsoft Outlook for free, using the service's tools to help you customize it. Once you've made your first newsletter, you should save an Outlook template that ...

Opinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails.

Email newsletters create engagement and traffic. But they have to be good, and you have to build a subscriber list. Here is a primer on creating email newsletters.

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...