The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan "Our ...

The next media platform marketers need to watch may not be a social network, search engine or streaming service, but the ...

PUMA Middle East has launched the latest regional chapter of its global "Never Not Suede" campaign, partnering for the first ...

UAE-based AI search company Liplyn has launched Liplyn Academy, offering online and in-person training programmes to help ...

What began as an apparently accidental post by Saudi abaya brand Sahaba Abaya has quickly become one of the GCC's biggest ...

Walk into any marketing review this year in Dubai, London, or New York, in banking, FMCG, or healthcare, and you'll see the ...

Adobe has appointed Hussein M. Dajani as Director, Partner Marketing for the Middle East and Africa (MEA), where he will oversee partner marketing and ...

Chinese President Xi Jinping used the World Artificial Intelligence Conference (WAIC) in Shanghai to outline Beijing’s vision for a new global artificial intelligence (AI) order, urging countries to ...

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according to a new report by ...