MarketScale

Demand Gen Report’s 2026 benchmark survey signals revenue attribution has become a governance problem, not a dashboard problem

Demand Gen Report’s 2026 benchmark survey spotlights the shift from vanity metrics to sourced revenue, influenced pipeline ...
MarketScale

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is moving into cloud infrastructure sales while deploying AI agents for enterprise commerce, reshaping how B2B operators ...
MarketScale

Emerson, FOBA, and Mitsubishi Electric signal a new wave of purpose-built industrial AI deployments

Emerson, FOBA, and Mitsubishi Electric are embedding AI into industrial automation hardware in 2026, signaling a shift from software-only AI to purpose-built de ...
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Two mega-mergers are redrawing the map of European television production and distribution

Want to get featured in MarketScale Sports & Entertainment? Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no ...
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Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Want MarketScale to feature Marketing Tech? Book a 15-minute demo and we'll map your Marketing Tech expertise to the content buyers are searching for. Passionfroot, the Berlin-based marketplace that ...
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AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

Nearly 70% of marketers still believe backlinks heavily impact rankings. What AI platforms are reading instead of links The budget reality: link costs are climbing regardless Google's AI Max compounds ...
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Central and Eastern Europe's €124B e-commerce market is drawing enterprise attention as growth outpaces the West

The e-commerce market in Central and Eastern Europe (CEE) has reached €124 billion and is growing faster than the market in Western Europe. This rapid expansion presents opportunities for enterprises ...
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ClearTalk: How CTSI ClearDesign Meets User, Business and Technology Needs

On this episode of ClearTalk, Director of Engineering at CTSI Mike Wilson explained the company’s ClearDesign Rooms, Engineering and User Experience methodology. Facilities across many industries, ...
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Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11%

Want to get featured in MarketScale Marketing Tech? Create a free MarketScale workspace and get your company's expertise featured across our Marketing Tech coverage. No credit card, no demo required.
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The Infrastructure of Things (IoT) and its Implications for Retail

The tech industry has been enthusiastically promoting the Internet of Things (IoT) for the past decade. And while a bunch of smart devices and sensors scattered throughout an operation sounds great in ...
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The Challenges and Benefits of Seeking Government Contracts for Specialized AV Work

Want MarketScale to feature Business Services? Book a 15-minute demo and we'll map your Business Services expertise to the content buyers are searching for. It’s frustrating when your systems go down, ...