As India's festive season approaches, the India-Afghanistan series will provide brands an ideal opportunity to engage with ...

Ten x You has launched its biggest brand campaign to date, with the release of a digital-first brand film starring Sachin ...

Birmingham City Women and Charlton Athletic Women have announced new partnerships involving NIXI Body and Sofnfree.

Manchester City have expanded their global commercial portfolio after announcing a new multi-year partnership with AUX.

Indiana Pacers have appointed DAZN as their regional broadcast partner, bringing the franchise’s media rights into a ...

The fifth season of the Classic NCR Golf League will have ITW Universe, India's leading sports marketing firm, as its title ...

MS Dhoni's 7Padel has collaborated with Kérastase, the world's top premium professional haircare brand, to launch 'Padel in ...

AISTS India has entered into a strategic academic partnership with Young India Physical Education & Sports University (YIPESU ...

Hobart Hurricanes and Cricket Tasmania have appointed of Budget Car & Truck Rental as the organisation’s vehicle rental ...

Sports Dunk has partnered with Harsh Gill, taking charge of his sponsorship, endorsement and broader commercial opportunities ...

The European T20 Premier League (ETPL) has named Tata Consultancy Services (TCS) as its Digital Transformation Partner.

The Premier League (PL) 2026-27 season is about to begin, with 20 teams gearing up for another season of championship races.