Michaels elevates its shopping experience by testing new store models at select locations in Arkansas, Ohio, and Texas. These store debuts mark the acceleration of the company’s transformation ...

Circana reports strong six-month performance in the U.S. toy industry, with adult consumers and key categories leading the growth.

The Toy Foundation has awarded more than $600,000 in grants to 37 children’s hospitals across the U.S., marking the largest funding allocation in the organization’s history. The funding supports ...

Small Rice Studios has launched its flagship game across the U.S. and U.K. — Roast: A Game of Sinister Sweetness and Cozy ...

Mattel’s Storytime Stackers Collection features three stackable playsets inspired by Disney princesses, Ariel, Belle, and ...

Mattel's collection includes playsets inspired by princesses Ariel, Belle, and Tiana. The stackable sets have figures, ...

Build-A -Bear Workshop embraces spooky season with the launch of its 2026 Halloween collection. The standout item of this plush collection is the all-new Jumping Spider. This fuzzy brown plush ...

Sales rise 7% as stronger demand, tighter spending, and a tariff-related benefit push gross margin to a new high.

Net sales rise 10% as collector demand, theatrical releases, UNO, and Mattel Brick Shop power gains across key categories.

The toy department is about to get a whole lot weirder, and it’s about time. You could say it’s overdue. After all, the action aisle has been stuck in sequel mode — literally. Dominated by legacy ...

The Dino Movie, stronger margins, and a $37.9 million tariff refund helped drive a sharp year-over-year turnaround.