Nuuly’s fall campaign is a 12-episode microdrama on TikTok, Instagram, and YouTube, testing entertainment-first storytelling ...

Google brings four BTS experiences into Gemini, from emoji song quizzes to Korean phrases. A look at how fandom utility can ...

Ann Taylor’s “This Is Ann” campaign pairs NYC-shot ads with a NYFW pop-up and Substack content, signaling a brand reset after ...

Meta's Pocket turns text prompts into shareable mini-games, testing whether vibe coding can become a lightweight social ...

Omnicom's transfer of Omni engineering teams to Endava puts platform ownership, service continuity and client governance ...

ChatGPT can now read, search, draft and send Apple Messages on compatible Macs, pushing AI assistants deeper into private ...

Jo Malone runs a limited-time Fortnite map placement for Sea Salt & Bergamot, showing how creator-made islands are becoming ...

Iterable CEO Sam Allen argues that AI can scale personalization, but marketer context and judgment still shape the decisions ...

IAB's updated AI disclosure framework gives advertisers and agencies a clearer test for when AI use in ads should be visible ...

CASETiFY’s G-DRAGON collection uses modular add-ons, bundles, and in-store experiences to turn personalisation into a ...

Sinclair Oil used Mistplay's LoyaltyPlay to turn mobile gaming into fuel rewards and test whether play can increase loyalty ...

Dongwon F&B pairs a Jin ad with an AI image promo, positioning tuna as “sea protein” and rewarding participation through UGC ...