The FIFA World Cup is quickly approaching, and adidas is doing its part to unite the world around sport, music, and culture. After months of anticipation, adidas officially unveiled the Bob Marley ...

Add Yahoo as a preferred source to see more of our stories on Google. Demna named this look "La V.I.C." (the very important client), and no luxury shopper's look is complete without matching ...

Adidas has made a habit of stealing Super Bowl week with massive activations, fan experiences, and new product launches. With Super Bowl LX just days away, adidas has enlisted one of its signature ...

Bad Bunny is on a generational run. On the heels of his huge Grammy win for Best Album of the Year, the debut of his Adidas Bad BO 1.0 signature shoe, and headlining the Super Bowl 60 halftime show ...

By Elisa Anzolin and Helen Reid MILAN, Feb 23 (Reuters) - Milan Fashion Week opens on Tuesday, setting the stage for a slate of creative director debuts from Demna's first runway show for Gucci to ...

We’re just over a week out from NBA All-Star Weekend in LA, and now Adidas has unveiled the sneakers it plans to release for the festivities. The range includes a new colorway for four signature ...

As luxury companies like LVMH and Gucci-owner Kering struggle to recover from a two-year slowdown, they are navigating increasingly sharp share price swings stoked by hedge fund bets and investor ...

London, Dublin, Malmö and more — for collectors and sneakerheads, these aren’t just dots on a map. They also refer to the myriad designs that make up Adidas’s longstanding City Series. Now, some 70 ...

Arte Antwerp and adidas have officially expanded their collaborative relationship with the launch of the adidas Trivela, a brand-new silhouette that bridges the gap between terrace heritage and ...

Keke Palmer's press tour for Peacock's new TV show, The 'Burbs, is a series within itself. The pilot look, day one's archival Alaïa bodysuit, got rave reviews. By the February 5 premiere, fashion ...

When Elon Musk’s social media platform X launched a contest to promote its “Articles” feature, the guidelines were explicit: Submissions “must not contain political, or religious statements.” But when ...