NEW YORK (AP) — University of Louisville athletic director Josh Heird says there is no “silver bullet” that will help his department’s current revenue race. To compete in the increasingly commercialized world of college sports,

The new addition to Irish jerseys matches a new era of college athletics, where revenue generation has become the sport within the sport.

Graduates land 34 commitments to Top 25 schools, 11 to Ivy League programs, and 5 to military academies, with a college sports placement rate topping 70%BRADENTON, Fla., Aug. 20, 2026 (GLOBE NEWSWIRE) -- IMG Academy,

KNOXVILLE, Tenn. (AP) — You've heard about the patches coming soon to a college football jersey near you. You've seen the corporate logos cropping up on football fields from South Carolina to the University of Washington.

Win or lose, the North Carolina Tar Heels already will be in elite company when they kick off the college football season against Texas Christian University in a game played in Dublin. They will be among a small but growing number of athletic programs receiving taxpayer funding from their home states.

Syracuse student-athlete Ruben Rojas Betanzos urges Congress to pass the Protect College Sports act, arguing it would bring stability.

Women's hard-won legal protections now sit, perhaps unintentionally, in this bill's path.

Nearly every athletic department at Louisiana’s public universities is bleeding money, impacting the fiscal health of the rest of the school.

Luxury hospitality company, ALUM, and Pathway Sports & Entertainment (PWSE), a national leader in commercializing college athlete marketing rights, today announced a strategic partnership to create commercial opportunities for current student-athletes,

College athletes are part of a labor market. Chris Corr says it’s time for reporters to start covering them as employees, not amateurs.

NEW YORK (AP) — While interest in women's sports is booming and Olympic sports organizers lock in preparations for the 2028 Summer Games in Los Angeles, advocates worry that the college athletic programs that feed both those systems may be strained further by increased demands from bigger sports.