Youthforia may be the latest in a string of makeup brands closing their doors in 2025, but it’s also the least surprising of the bunch. The brand’s four-year journey in the industry has been nothing ...

A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions. But now the ...

View post: Walmart's elegant $125 white gold birthstone necklace is on sale for $18 in 12 colors Youthforia, which is a makeup brand that can be found in Ulta, is facing backlash for its darkest ...

(CNN) — When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, beauty influencers and reviewers were critical of the lack of options for ...

When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options for darker ...

The foundation shade has left beauty influencers shocked and disappointed by the lack of regard. Makeup brand Youthforia received backlash for claims that its darkest foundation shade resembled black ...