Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots.
After a 21-day rollout, the Discover-only shift favors U.S. publishers, boosts local expertise, and reduces clickbait.
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.
Alphabet's Google is poised to start testing changes to its search results to give rivals more prominence, a person with ...
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.