Everyone agrees that attention is fragmented. The more consequential change is that media stopped charging the same price for good and bad ...

It’s much smarter to avoid the potholes than to get a great deal on the tow truck that pulls you out of the ditch.

The report, sponsored by Shutterstock Studios, draws on 197 in-depth conversations with global creative leaders from 30 countries, alongside an analysis of more than 10,000 D&AD Award entries. It ...

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

Today, Similarweb (NYSE: SMWB) announced its newest Ad Intelligence data set, AI Ads, that fills an important gap for advertisers trying to understand the ...

Amazon Prime Video is seeing surging advertiser demand for its WNBA and NWSL coverage, prompting expanded integrations like Twitch Creator Casts that deliver incremental audiences with creator-led ...

LOS ANGELES (AP) — LOS ANGELES (AP) — Creative Media & Community Trust Corporation (CMCT) on Friday reported a key measure of ...

The story is an important one. Donald Tump left his Secretary of State, Treasury Secretary, and Pee-Wee Goebbels on the decoy ...

Luma, a multimodal general intelligence platform, and Dumbstruck, a leader in emotion analytics, today announced a ...

Some of his recent AI ads include videos depicting an AI Hochul appearing to rob a bank, playing poker and gambling taxpayer funds with Mamdani. In another the AI Democrat is offered crack from a ...

MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

Dynamic highlighting uses movement, scene change, close-ups, overlays, voice, pacing, and context. Movement of the camera can highlight shape, and close-ups can show material features. Demonstrations ...