Vertical videos might entertain for a moment, but they’re ultimately made to get us to go somewhere else. So they'll never be ...

The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina ...

Audio network ARN has launched video content on its iHeart platform, including full-length video podcasts and a new vertical ...

TONY BRAVO: The Trump White House is trying to hijack some of the iconography of Nicole Kidman's ad for AMC Theaters with its own sloppy, AI-generated take on the much-memed commercial.

Advids launches a dedicated video solution for HealthTech, MedDevice, and Life Sciences to meet the demands of modern ...

The boss of Take-Two has suggested the video game industry will be in “commercial streaming mode” within three years — but for video game streaming to matter, it will have to run GTA 6 just as well as ...

Erling Haaland's commercial profile is rising to near Lionel Messi proportions Wang HE/Getty Images Just how popular has Erling Haaland become on the back of Norway’s appearance at the 2026 World Cup?

Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than ...

Studios may be strapped, but big brands are rolling in dough. How companies from Gap to General Mills are luring A-list talent and keeping an ailing industry afloat.

Restaurants are resorting to something that looks unappetizing to sell their food.

By mid-1833, New York City's leading newspaper sold just 2,600 copies a day to a city of nearly 300,000 people. A young ...

Non-alcoholic spirit advertising should emphasise what the brand is, rather than what it’s not, says the vice-president of marketing for gins and aperitifs at Pernod Ricard.