The Youth Council aims to bring together young Emirati professionals from Amazon and AWS to support talent development.

Braze’s Sharif Kotb explores how UAE hospitality brands can use AI and personalised engagement to help build traveller trust.

Disney+ and Formula E have announced a multi-year deal that will bring all Formula E races to Disney+ in most international markets.

Tech Mahindra launches a new sonic identity with BrandMusiq, translating its ‘Scale at Speed’ brand promise into an audio experience.

Landor's Luc Speisser and Saudia Airlines' Essam Akhonbay on why relevance alone is not enough to make innovations succeed ...

Al Jazira Sports and Cultural Club has signed a three-year strategic partnership agreement with sportswear brand New Balance.

For any brand or company to put out an RFP, there’s needs to be an assigned budget that is ringfenced. And there needs to be ...

The panel of judges for Campaign's Agency of the Year Middle East Awards 2026 is made up entirely of client-side marketers.

The Walt Disney Company and TikTok have announced a deal that will bring fans and creators alike a unique way to discover and ...

Samsung Electronics and Spotify partner to enhance the way people discover, share, and enjoy music across select Samsung ...

Paapi will give Equiti an even clearer view of how different channels contribute at each stage of the customer lifecycle.