The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, ...

In today’s connected world, where personal and professional life often blur together, one truth is becoming harder to ignore: working mothers are effectively managing three full-time jobs – one at the ...

Newly launched BuzzBee barter platform allows brands and agencies to work with credible influencers in the UAE for free, with no fees payable to the influencers. Instead, brands can offer influencers ...

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in decades — externally and internally. The ...

TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle East in 2026, according to its latest ...