For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active ...

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...