Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, ...

Walk into any marketing review this year in Dubai, London, or New York, in banking, FMCG, or healthcare, and you'll see the same slide. A wall of metrics with ...

At Rewiring Growth & Marketing Strategy, a forum organised by Communicate in collaboration with INSEAD, Strategic Design Thinking Advisor to C-suites, Anand Vengurlekar, challenged one of marketing’s ...

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE economy and helping create thousands ...

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at record ...