The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, ...

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers ...

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering ...

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead ...

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ...

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of ...

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to ...

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, ...

Integration vs specialization has been a debate for ages. In this context, how would you define the Power of One model? The debate around integration vs specialization has certainly been long ...

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in decades — externally and internally. The ...

The Advertising Business Group (ABG) has announced the appointment of Amine Sadik, Director Media and Digital – Arabic Peninsula & Levant at Procter & Gamble, as the lead of the UAE Cross-Media ...

TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle East in 2026, according to its latest ...